Palto Alto, the town of future promise, is the home to the uber rich, the uber smart and the uber creative. For example, we are driving down the highway at 100 mph (that's miles, not kilometers) and are passed by the Google car... a self driving vehicle ... and we can't catch it! Money flows in the street and coffee flows in the funky sidewalk bars.... which brings us to Philz Coffee.
This is the hotspot, the epicentre of the cool and hip. The room is filled with conversation and digital devices. The line up for coffee stretches out the door. So what makes this place so special? It provides a totally narcissistic experience. Each order of coffee is made individually. No coffee urn here. No one shares the same coffee. Every choice is carefully explained to each customer. Then it is carefully prepared, cup by cup. The customer is not trusted to add their cream or sugar... they may screw the coffee up! If you don't like the amount of cream or sugar added or the flavour of the coffee, it is quickly removed and made all over again. I have to think that this whole experience is designed to make you feel special, like royalty... you are unique... Philz caters to a generation raised to feel that, yes, they are special, but interestingly cannot be trusted to even pour the right amount of cream into their very individualized special coffee.
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